Mobile Africa Report 2011

Published by Mobile Monday and released at the Innovation Africa Digital Summit in March 2011

The below summary of the report has been copied from http://www.oafrica.com:

"The report gives a detailed run-down of mobile investments listed by operator along with international alliances and deals and market dynamics. Another section provides insight into mobile apps. Many nuggets of data sourced from a dozen sources lie within the 68 pages, including:

• more than 500mm mobile subscribers (double 2008)
• carried by Nigeria, South Africa, Kenya, Ghana
• 4mm mobile broadband subscribers expected as of Q1 2010 (1 year ago)
• 24.5 Terabytes of cable capacity by 2011
• median international wholesale bandwidth prices have fallen by more than 70% in many markets
• mobile video content will generate much of the mobile traffic growth through 2015
• By 2015 Sub-Saharan Africa will have more people with mobile access than with household electricity
• Mobile Internet users should reach 138mm (~10% of population)
• 39% of urban South Africans access the Internet from a mobile device
• 0.2% of all web pages in the world were created by Africans
• African mobile users are typical of the early adopter profile (young and male)
• 3/4 of Kenya’s used mobile money by the end of 2010
• 68% of the African population is expected to have a mobile phone within 5 years
• key to driving mobile revenues is understanding how Africans use mobile
• more mobile devices than people in Gabon, half this ratio is found in Sudan

The outlook for 2015 is exceedingly positive, but governments and operators still face the challenge of lowering costs enough such that the lower classes have Internet access. Additionally, Africans must make efforts to become content producers and not just mobile users."

The Table of Contents is as follows:
05 Africa Mobile Snapshot
06 Introduction
07 Mobile Infrastructure and Investments
11 Mobile Data Traffi c: From Growth to Boom
13 International Alliances and Deals
15 National Market Dynamics
18 Mobile Apps and Stores
19 SMS and Smartphones: From Messaging to Broadband
22 The Mobile Internet
24 Mobile + Internet TV
25 Social Media: Google, Twitter, Facebook on Mobile
27 Mobile Payment and Commerce
34 Mobile User Behaviour
36 Mobile Marketing and Advertising
38 Mobile Enterprise
41 Mobile Clouds: From Resilience to Productivity
42 Mobile Solutions in Healthcare and Pharmacy
43 E-Tourism and the Mobile Potential
44 Socio-Economic Impacts and Activism
47 Mobile Industry Regulation
49 The Green Factor
51 Innovation Networks: Mobile Monday in Africa
61 The Road Ahead
64 References and Resources