Submitted by Judith Veldhuizen on Friday, 5th November, 2010 — Video Resource
Melinda French Gates in this video talks about what we can learn from Coca-Cola and after studying Coke's activities she comes up with 3 areas she thinks NGOs can learn from them: Coca-Cola takes real-time data and immediately feeds it back into the product. They tap into local entrepreneurial talent, and they do incredible marketing.
She makes linkages with health cases she has come across, and how the Coke approach could be applied there.
You can watch the video here: http://www.ted.com/talks/melinda_french_gates_what_nonprofits_can_learn_from_coca_cola.html
She makes linkages with health cases she has come across, and how the Coke approach could be applied there.
You can watch the video here: http://www.ted.com/talks/melinda_french_gates_what_nonprofits_can_learn_from_coca_cola.html
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